Airdrops Are a Marketing Ploy (And That’s OK)
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Marketing
Crypto Has a Marketing Issue
Jul 8, 2021
There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
Kate Rouch spent more than a decade at the social media giant.
Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”
Marketing
